What Is The Difference Between Digital Marketing And Traditional Marketing?

The next big thing in the marketing world is Digital Marketing. This mode is contemporary, user - chummy and sheer accessible. Further declared as online marketing, this is a way of endorsing products and services using the digital interactive succession channels. This medium involves usage of modern communication media like internet, animated and digital outdoor mediums.
The importance of digital media marketing can be ascertained by a sign which says ‘Strategic internet marketing is likely to pursue the traditional tools of marketing in the next five age.

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’ A large section of marketing experts be credulous that this digital interactive marketing medium will make traditional marketing tools present irrelevant to the new generation media consumer.
Difference between digital and traditional marketing
Gone are the days when internet marketing was considered a stand - alone promotion medium. With increasing reach of digital marketing technologies, online marketing is capable of fascinating over most of the traditional marketing areas in a digital way. Direct marketing seems to be an outdated phenomenon after internet marketing made its place in commoners’ life. Direct marketing is now quick, easier, interactive and beyond human limitations with the use of internet marketing tools.

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With every passing day, human lives are moving online. Traditional marketing media is losing its momentum. A TV spot, which was considered most effective a few agedness back, is losing its charm. Today, it is 25 % less effective as compared to a where few second childhood back. Shrewd internet marketing reaches the consumers where they are. A recent survey study disclosed that up to 90 percent of the real estate likely buyers found their search on the internet.

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This indicates that real estate companies have no choice but to resort to digital marketing strategies. Internet marketing tools have advantage of easy accessibility. SEO, banner placement, email marketing, social media, PPC and various other online tools of marketing are easy to access at consumers’ end. The marketers can get the exact figures of hits on advertisements. They can easily figure as to how many of the hits are converted into leads. Whereas, incase of traditional marketing, ascertaining exact figures is a hard nut to crack.
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