Online Desk Research The New Tool In Market Research

Desk research is and proclaimed as secondary research. Desk research is analyzing started existing information from various sources and creating research reports according to the business requirements. Online desk research leverages the Internet as the major information source. Various advantages of online desk research are as follows

Preliminary Assessment of Market
Desk research is a good option for a preliminary study of the markets. It can be used highly effectively to proffer leads that help the sentence makers to get more vast analysis about the market location.


Competitive Intelligence
Competitive Intelligence is more than analyzing competitors.

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Having a clear picture of both existing and potential competitors is always crucial. Online desk research is a better option to evaluate some areas of the competitive intelligence. Internet has various sources like business websites, trade associations websites, research websites, might portals etc. These sources will help to get good information about the competitors.


Market Trends
Identifying market trends is the basic requirement to sprint a business. Many databases of articles and reports can be accessed through the Internet. By using these databases online desk research produces both contemporary and historical framework of the market trends.

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These frameworks grant identifying new market trends and drawing parallels.


Quick Reference
Desk research provides a quick reference to the present existing information without much battle. In examining information like social, economic or demographic trends it is a better option than the primary research.


Leverage Celebrated Data
Internet contains information from many sources like businesses, academic institutions, trade associations, ropes agencies etc. These resources are put into good use to get the deserved results in online desk research. As a result online desk research becomes economical and takes less time to takings results.


Aids Primary Research
Carrying out an initial desk research is strongly recommended to attainment strife knowledge to a subject.

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Though the desk research has a disadvntage of processing outdated data, this data can give cruicial leads for primary research. This approach has a potential that can add a new dimension to primary research.


Typically, secondary data accessed through desk research is initially generated through primary research. Online desk research can be model fruitful when it is viewed as preliminary guide to the market. It is a better option to bear out online desk research first and wherefore cushioning the gaps through the primary techniques.
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