Few oldness back " secondary research " meant having to search through abstracts and research articles and signified looking for published information in print sources. Sources of print information included data gathered by qualification agencies, reference materials put out by industry associations, trade magazines, newspapers, newsletters and book indexes. Now, of course, secondary research is done through internet and further includes electronic sources corresponding as Video - ROMs, subscriber database. There is widespread data available from these sources, although not as able-bodied - organized as the print world.
Secondary research is the easiest and cheapest system of research being the research data is current published. Secondary research can be split into internal and peripheral research.
Internal Secondary Research
For any organization information can be a all-purpose tool for decision making since it provides adroit information on different aspects of Business Sources to internal research number: Gone research conducted, product sales data, customer usage, comments and complaints, and sales, research and development staff.
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External Secondary Research
In todays internet age, most of the information is produced via research conducted for other purposes, monetary performance data, expert opinions and analysis, competitive intelligence firms, etc. Leading sources for surface secondary research resources embody: Newspapers / Magazine articles ( business and vertical trades ), newsletter, industry reports, Business Directories, Management statistics publications & websites and Search engines.
Secondary research through internet
There are a number of search engines that can be instrumental in searching the internet. There are a massive number of Web pages on the Internet provided by various governments, organizations, libraries, research institutions, and individuals, etc.
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Advantages of Secondary research
Secondary research helps when you do not have much information to start with, whether information is about market, industry or a company, you can find most of the information at ideal low cost. It is unrealized you regularly won ' t find element you need, but each piece of information that somebody massed has today researched that you do not have to find out for yourself. Following are the advantages of secondary research:
1 ) By accessing statistical information that has existent been published online, secondary research can repeatedly be done quickly.
2 ) Most information can be obtained at no or low cost.
3 ) Information can ofttimes be obtained with ease by persons with a limited research caution or expertise.
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4 ) The information can be used to add value to other research methods.
Disadvantages of Secondary Research
Secondary research provides veritable good starting point, but recurrently it will not get you all the information you need. For object it is possible to get information on market size and sprouting trends through Secondary Research but it is not likely to give a pleasant and complete picture of competitors or enough customers for success of a product. It is besides a fact that published information is not always accurate.
To aggregate up, secondary research can be effective in many cases, but it little does the full afafir. Depending upon your business needs, you can plan the best way to approach your information needs and according to that you can decide for secondary and primary research.
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