“the Internet Is By Far Our Biggest Source Of New Salon Clients”

Rob Webb, Managing Director of Voodou, summed up their Internet Excursion and how it has changed all their Salon marketing. “It is incredible to think that a few second childhood ago we adage the internet as something we had to forge in once every 3 second childhood with a website makeover. It was something we never really unstated and so we invested as not large as possible. And it is not surprising that we saw dinky return on our money as it was spent with no understanding of what we were titanic to achieve”
Jump forward to today, and the statistics expose that Voodou have learnt how to use the web to increase their salon income and profit. They now have 13, 000 Facebook Fans ( current the highest number for a salon in the UK and feasibly the world ) and their website attracts 12, 000 visitors each point.
The man unpunctual their online upping is Phil Evans, lessor of Salon Guru, the internet marketing specialists for Hair Salons. He explained why salon owners should see the Internet as their biggest opportunity to accrual new clients.

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“A decade ago, potential clients would have looked for a new salon by conversation to friends, looking in Yellow Pages or seeing press coverage and adverts. But now they speak on Facebook, search using Google and read online review sites. The internet means they can find out about a salon in seconds and all the information about your business on the net becomes part of their accord making”.
From our own experiences we know that the Internet has changed massively over the last 5 dotage with the swell of sites like Facebook, Groupon, and Yelp. But how does a small salon take over their online marketing when it is now so involved?
Rob explained how they solved the count of not sophisticated where to start. “You need to see your online - marketing as a excursion of data. Start with simple basic steps and as your confidence and knowledge grow, you deed onto more onerous and rewarding projects. For Voodou our 1st task was a better website, but for others it could be getting their Facebook page working properly.

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And, although it’s a clich้, you have to realise that if you do not booty that 1st step, so you will still be saying in 5 oldness time that the Internet is of no value to your salon”.
But with conforming a gloomy pecuniary outlook for the coming past, why would any salon choose to effect money into a new marketing project? Phil from Salon Guru was happy to impart examples of recent online campaigns he has drop for salons that produced immediate benefits and salon income.
“I work with hundreds of salon worldwide, and the online marketing is always solo to each. But, recent examples embrace a Scottish salon that went from 500 Facebook Fans to over 2, 000 in a while. This means they can now talk to 2, 000 people every day about their latest offers, salon data and new products. And all this is marketing completely free. Voodou’s 13, 000 Fans allows them to say to an scores of potential clients 2 or 3 times a day.

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“Another great specimen of web marketing was the approach Voodou took to the strike of the new students in Liverpool this tempo. Fairly than repeat the held dear and stressful Freshers Impartial sample of oldness gone, this time their student marketing was 100 % online. We ran a Facebook sticker, heavily promoted using their Facebook page and again splashed the student offer across the website. In 6 weeks midpoint 1, 500 students downloaded a money - off voucher and it generated ฃ32, 000 of salon income. All new clients and all reached using the Internet”.
The final word goes to Rob from Voodou. “We have become a different company because of the internet and we now focus on how to promote ourselves online at every marketing meeting - and our marketing spend on local press, yellow pages and radio advertising is virtually zero. My advice to any salon is to take the 1st step – because you can bet the salon down the street is already making their plans”.

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Categories: Biggest, Clients, Internet, Salon, Source