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Friday, April 1, 2016

2 Strategies To search engine optimization plans

search engine optimization plans

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We've long known that most small business owners aren't very comfortable marketing their skills. Unfortunately, what they don't know hurts them. A little marketing expertise will take your business to the next level of profitability.

There are 5 elements of marketing that every small business owner should know about. Knowledge is power, and having a knowledge of these five elements and how they interact will improve your business. So here, for your reading pleasure, are the 5 P's that comprise basic marketing theory:

Product

Product is, of course, the thing you're trying to sell to your clients. You should constantly evaluate your services from your clients' perspective. Is there something you could do differently that would improve their experience with your business? Are there services you could add that would enhance your value? Your ability to assess your "product" is key.

Positioning

Simply put, positioning is the way your target market views you in relation to your competit...

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